Copywriting & Brand Voice
Sub-Zero Group, Inc. | Brand Communications & Channel Marketing Intern
Dealer Social Copy
Crafting clear, engaging messaging that aligns with brand identity and audience tone. My work spans social media captions and campaign messaging across owned and dealer channels, where I adapt voice and content to fit different audiences while maintaining brand consistency. I also incorporate strategic hashtag use and keyword optimization to enhance discoverability, increase reach, and support overall content performance.
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The following copywriting examples were developed during my internship at Sub-Zero Group, where I supported brand communications across owned and dealer social channels.
Developed social media copy for over 70 dealer accounts across the United States, adapting messaging to maintain brand voice while aligning with each dealer’s audience. Focused on clarity, consistency, and localized relevance across channels.
Example:
Distributor Social Copy
Provided social media copy for Sub-Zero’s independent and affiliate distributors, supporting their marketing efforts across diverse markets. I adapted messaging to maintain brand voice while allowing for localization, ensuring consistency across channels while helping distributors effectively engage their audiences.
Example:
The Cove Dishwasher is designed to disappear behind custom cabinetry while delivering powerful, precise cleaning with every cycle. With a hidden control panel, interior lighting, and discreet status light, it’s as functional as it is beautiful. Visit [DEALER NAME] to learn more.
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#SZWCRetailer #CoveDishwashing
Kitchen Design Contest (KDC) Campaign
Wrote campaign copy to promote the Kitchen Design Contest across owned and paid media, focusing on engaging designers and driving participation. Balanced promotional messaging with brand tone to create compelling, audience-focused content.
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Example:
From product selection to installation support, the team at [DEALER NAME] is here to help guide your kitchen project every step of the way. Our experts are well-versed in Sub-Zero, Wolf, and Cove appliances and can recommend the right solutions for your space, style, and needs. Let us help make the process seamless. Call or visit us today.
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#SZWCRetailer
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Product Promotion (Owner Content)
Created product-focused messaging highlighting key features and brand value. Emphasized clarity and education while maintaining a polished, elevated tone aligned with Sub-Zero’s brand identity for Instagram and Facebook.
Example:
Living Kitchen Magazine Posts (Owner Content)
Developed copy to support Living Kitchen magazine content across owned channels, translating editorial storytelling into engaging, platform-specific social content.
Example:
Let the conversation flow while Cove quietly takes care of cleanup.
With near-silent performance and refined design, Cove dishwashing keeps the focus exactly where it should be—on your guests and your gathering.
Visit your local Sub-Zero, Wolf, and Cove showroom to experience Cove's superior clean firsthand.